The FAIRTRADE Mark is a registered certification label for products sourced from producers in developing countries. It is sometimes erroneously referred to as the 'Fairtrade logo'.
Products with the FAIRTRADE Mark must meet international Fairtrade standards. These are set by the international certification body Fairtrade International. These standards are agreed through research and consultation with members of the Fairtrade scheme, including farmers and workers themselves, traders, NGOs, academic institutions and labelling organisations such as the Fairtrade Foundation.