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Noah's Ark (India - Fair Trade)
Noah's Ark was established by Samuel Masih in 1986 and it has been growing ever since.
Moradabad is a city with a population of 700,000 in which more than half are involved in the metal handicrafts trade, but the industry has long been plagued with injustice...
Artisans are paid low wages, they are forced to pay commissions to exporters, and must self-finance raw materials needed to complete orders.
As the cost of metal has become prohibitively high and the international market has evolved, artisans must invest in diversifying beyond Moradabad’s signature brass crafts, though many fall victim to bad debt or shop closure. Trades passed down from one generation to another form an important part of India’s culture.
After six years of witnessing the struggles of artisans first hand, Samuel Masih established Noah’s Ark International Exports in 1986 to change the foundation of the exporter-artisan relationship from fear to trust in an effort to raise the artisans out of poverty and preserve their livelihood.
Noah’s Ark is the first and only Fair Trade certified exporter (member of WFTO and FTF India) in Moradabad. The company has supported artisans and their families with fair wages 10-15% higher than local wages, long-term business investment and collaboration, and health and education initiatives for over 25 years.