'Fairly Traded' in our terms means the supplier is neither a Member of BAFTS nor the WFTO. This doesn't mean they aren't Fair Trade, however - certain of our suppliers do not wish to join BAFTS, for their own reasons - and joining the WFTO is a costly business not relevant to all.
These suppliers go to visit their producers often - at least once a year, maybe more - in order to ensure that the people they deal with are being fairly treated. They negotiate prices and pay at least half up-front, with the balance usually before shipment.
They live by the ethos of Fair Trade - they are just not 'certified'.
We have every confidence in their supply chain, which is why Simply The Best is happy to deal with these suppliers.